Zima Magazine

The Brief

Zima Magazine is an online publication that offers engaging and thought-provoking content on culture, art, and society in the UK. With a growing community of readers and contributors, Zima Magazine needed to manage its memberships, events, advertisements, and physical products in one place. GrowMore was approached to integrate customer and sales data from multiple sources.

The Challenge

The key challenge was to build a scalable and flexible solution that would provide Zima Magazine with a 360-degree view of its clients, streamline its business processes, and improve its customer engagement. The main aim was to build a unified customer and sales management system and to automate several directions: membership management, event management, selling advertisements, and physical products. The key requirements are to have all information about all clients in one place, which has to be collected from all sources that the company has, such as social media, emails, messengers, life events, and other communications.

The Solution

Our solution for Zima Magazine involved the implementation of a fully automated customer management system using the Zoho One and CRM platforms. This allowed for a centralised database of all clients and a complete history of customer relationships across multiple channels, including email, social media, and event attendance. The system also provided automated scheduling for future events and personalised communications, such as birthday greetings, sent via various channels.
Additionally, the solution included a fully automated ticket system and a comprehensive marketing activity tracking system with analytics tools for email campaigns, advertising events, and website purchases.

Through this system, Zima Magazine was able to gain valuable insights into their customers’ activities and behaviours, allowing them to make data-driven decisions and improve their overall business performance.

The Impact

The implementation of our Zoho One-based solution had a significant impact on Zima Magazine’s business performance. The tailored tools provided by Zoho One allowed for efficient membership management, resulting in a 92% client satisfaction rate. The automated scheduling system for events and personalised communications led to a 25% decrease in event transaction costs and a 46% increase in event check-ins. The community of active members also increased by 33%, contributing to a 24% increase in client satisfaction rates. The use of feedback surveys led to a 73% fulfilment rate, and task management was streamlined, leading to no lost tasks and a 46% increase in service delivery. Real-time analytics provided fast and accurate data for decision-making, contributing to overall business success.