Volzhenka Caviar

VOLZHENKA CAVIAR

Product Feed As A Powerful Tool For Volzhenka’s E-Commerce Business

The Brief

Volzhenka produces artisan caviar using leading sustainable practices and cruelty-free principles, developed through decades of research. All of their sturgeon are pure-bred, their DNA direct from their wild Caspian Sea ancestors, and their farms use natural spring water. That’s why they pride themselves on creating that luxury experience and wild taste of caviar.

The Challenge

Volzhenka Caviar needed the customer relationship management approach to increase their customer loyalty rate, to expand their retail market segments across 3 new territories (US/UK and UAE) to increase sales.

Attracting and engaging new customers is a daunting marketing goal and requires a multi-pronged approach. Luckily, the GrowMore team specializes in paid advertising campaigns, integrations of ERP, CRM and e-commerce platforms like Shopify and web development solutions to cover their business needs.

The Solution

Growmore began its work by researching the markets across the EU and US, implementing FB shopping + Google Merchant Tool to increase awareness not only of a brand, but of every product. Also we improved product feed to provide a wide range of every product to customers. Our team did the website review and quickly implemented essential SEO changes to optimize the website for Google search.

The Impact

CRM implementation of this magnitude created outstanding results for Volzhenka and launched them into a new phase of growth. Now, Volzhenka can analyze its data metrics and identify strong and weak points thanks to the sales database GrowMore created. The new CRM, along with their Shopify store integration helped us achieve higher conversion rates across their direct to consumer (DTC) segments, increasing their revenue through effective targeting via intricate customer data analysis.